QR Codes for Marketing
Finally Measure Print Campaign ROI
Add a trackable QR code to every print and out-of-home placement. See which creatives, regions, and channels drive real engagement. A/B test with data. Export CSV for client reports.
The attribution gap
Print and OOH spend is impossible to measure. Until now.
The attribution gap. Marketers can measure every click in digital. Print ads, billboards, direct mail, and event collateral have always been a black box — spend the budget, assume it worked, move on.
QRPulse brings measurability to every physical medium. One code per placement gives you actual scan data — who engaged, from where, on what device, at what time. Not impressions. Not estimates. Real interactions.
What you get
Everything marketing teams need from QR codes.
Per-campaign analytics
One code per creative or placement. Compare scan performance side-by-side across every ad, format, and channel in a single dashboard.
Live campaign monitoring
Watch scans accumulate as your campaign runs. Spot which creatives outperform from day one and reallocate budget accordingly.
Mid-campaign URL updates
Swap landing pages mid-campaign without reissuing materials. Test new offers or seasonal pages while the print campaign keeps running.
Geographic attribution
See which regions, cities, and countries respond to each placement. Essential for regional campaigns and multi-market roll-outs.
Device & channel intelligence
Know your OOH audience device split. Optimise landing pages for the majority device type in each market.
CSV export for client reports
Export the full scan log as CSV. Every row: timestamp, country, city, device, OS. Import into Sheets or Tableau for polished client reporting.
Step by step
Deploy measurable marketing QR codes in 6 steps.
- 1
Create a QRPulse account
Sign up free — no credit card. Free plan covers 2 active QR codes. Go Pro for unlimited codes across all campaigns, clients, and channels.
- 2
Create one QR code per creative or placement
Generate a separate code for each ad variant, publication, format, or location. Each tracks independently, so you can compare performance placement by placement.
- 3
Add UTM parameters to destination URLs
Add UTM parameters to your landing page URLs — utm_source, utm_medium, utm_campaign. QRPulse logs the scan. Google Analytics captures the web session. Together, that's full attribution.
- 4
Deploy across print and OOH
Add QR codes to billboards, transit ads, direct mail, magazines, brochures, posters, and event signage. Download SVG for large format or PNG for digital proofing.
- 5
Monitor campaign performance live
Watch scan counts update in real time. See which creative, placement, or region drives the most engagement as the campaign runs.
- 6
Export CSV for client reports
Pro subscribers export the full scan log with one click. Import into Sheets, Tableau, or your reporting tool for a clean client report.
Why marketers choose QRPulse
Six ways QRPulse closes the print attribution gap.
Prove print campaign ROI
Show clients the exact number of engagements from a billboard, transit ad, or magazine placement — not estimated impressions, actual scans.
A/B test print creatives with data
Two headlines, two images, two CTAs? Give each its own QR code and compare scan rates. Data-driven creative decisions for print, without a research agency.
Multi-channel attribution
Combine QRPulse scan data with UTM-powered web analytics for the full picture — first scan to conversion, across print, OOH, direct mail, and digital.
Direct mail segmentation
One QR code per mailing list segment. Which demographic responded? Which geography? QRPulse answers the questions direct mail has never been able to answer before.
Campaign longevity without reprinting
Update landing pages mid-campaign for seasonal refreshes, new offers, or A/B testing without recalling or reprinting any physical materials.
Agency client reporting
Export per-client CSVs and build professional engagement reports. Show clients the scan funnel from OOH impression to web session — worth putting straight in the pitch deck.
Simple pricing
Start free. Upgrade when you grow.
Free Forever
For individuals getting started.
- 2 active QR codes
- 50 scans per month
- Full analytics dashboard
- Location, device & OS data
- PNG & SVG download
- Dynamic redirects
Pro
or $20/year — save 17%
For businesses that need unlimited codes and full analytics.
- Unlimited QR codes
- Unlimited scans tracked
- Full analytics dashboard
- CSV data export
- 12-month data retention
- Custom logo & colours
- Priority support
All plans include dynamic redirects. Payments secured by Razorpay.
Frequently asked
Questions, answered
Create one QR code per placement or creative. Each tracks its own scan count, time distribution, device breakdown, and location. Add UTM parameters to your destination URL so Google Analytics also captures the web session — giving you full scan-to-conversion attribution.
Yes. Create a separate QR code for each creative variant. Deploy them to matched audiences or locations and compare scan rates directly in QRPulse — no extra tooling required.
Yes. Manage multiple campaigns from one account. Create separate QR codes per client, per campaign, and per channel. Export per-client CSVs or share dashboard access with clients.
QR codes on billboards work when drivers or pedestrians are close enough to scan — typically transit shelters, station platforms, and retail environments work best. Large-format codes should be at least 8cm × 8cm for reliable scanning from 1 metre away.
Yes. Update the destination URL in QRPulse at any time. Useful when landing pages are updated mid-campaign or when you want to redirect traffic to a new offer after the initial campaign period ends.
On the Pro plan you can export the full scan log as a CSV for any QR code. Include this in your client report alongside web analytics to show the complete print-to-digital engagement journey.
Yes — direct mail is one of the highest-ROI applications. Create a unique QR code per mailing list segment or creative variant. Compare scan rates by segment to identify which audience responds best to your offer.
Get started
Your next campaign is measurable from day one.
Free forever plan. No credit card. First scan data in under 60 seconds.
From the QRPulse blog
Guides and real-world examples to get more from every scan.
QR Code Analytics for Marketing
Print advertising has a measurement gap. Trackable QR codes close it — every scan gives you the same granularity as a digital ad click. Here is how to use it.
What Is a Dynamic QR Code? (And Why Your Business Needs One)
Static QR codes are a one-time print. Dynamic QR codes let you change the destination, track every scan, and measure campaign ROI — all without reprinting anything.
How to Drive Instagram Followers With a QR Code on Your Packaging
A QR code printed on your product box can be a powerful growth channel for your Instagram following — if you track and optimise it correctly.
Case Study: How a 3-Location Restaurant Cut Menu Reprint Costs by 100%
A Mumbai restaurant group switched from static to dynamic QR codes and hasn't reprinted a menu insert since. Here's what their scan data revealed.